Boost Sales By Improving Your Visual Merchandising

How to improve your visual merchandising

In the retail space, the goal of visual merchandising is to present your services or products in a way that motivates a consumer to purchase. The way you use your space and display your products can be a good way to boost sales and attract new customers. 

Optimising your storefront, window displays, layout and the flow of your store will ensure your business is working to bring together a cohesive merchandising strategy covering everything a customer sees as they interact with your store.

Improve your window displays 

Window displays are often the first contact point a customer will have with your business and will usually be the deciding factor if they are going to enter your store. Creating the “wow factor” for your window display and standing out from your competitors is important. Highlighting your products, deals and offers in a creative way may be the tipping point that attracts customers to your store over your neighbours - be bold in every way you can.

Use effective signage

Your signage has the potential to make or break your visual merchandising displays, it's important to avoid wordy signage that can overwhelm customers. Stick to the 5-second rule which explains that your signage should be easily readable and get your message across without confusion in under 5 seconds. If you need more information in your display, consider using multiple signs to get your message across.

Improve your lighting 

Your display can really pop when your products are in the spotlight. Lighting sets the mood for your store and display, ensure that you can adjust your lighting fixtures individually to create the atmosphere you are going for. Lighting is often overlooked, however, it's an important factor that will attract customers to your store, set the correct mood and work to increase sales.

Visual Merchandising do’s and don’ts

Don't give shoppers too much information for them to process. Try just to address the important information you need to get across. 

Too many words can create missed opportunities for buyers as they don't process any information as they are passing by. 

Do constantly check in on your display and make sure everything is in place and it is looking professional and clean. 

Do work with a team to ensure you have a goal in mind with your visual merchandising techniques. Monitor this goal and see how your visual merchandise is performing.

Don’t go overboard with visuals - simplicity often is more effective.