3 reasons your business needs new signage.
When should you update your business signage?
#1 You need to update your business information or offer
As soon as your business information is incorrect or has gone out of date, it's time to replace your signage. It's important that your signage reflects your latest product offers and deals to avoid misrepresenting your company and risking losing customers or not attracting new ones! Frustrating your customers with offers that no longer stand is the last thing you want to do.
Along with updating your signage, make sure your point of sale displays and other promotional displays you have in store are also updated accordingly. Changing your signage can be as simple as putting together the new marketing collateral you want to display and getting it redesigned and built.
#2 You need to update your signage aesthetic
Staying up to date with the latest trends in your industry is important to help your company appear as a leader in your space. Your signage needs to reflect a contemporary design with a modern look as people are more likely to work with a business that appears to be keeping up with the latest trends.
Talking to a professional or researching the current styles in your industry is important, things such as fonts, logo design, colours and graphics are important features that may make or break your business.
Lastly, consistency is important. If you are updating your aesthetic, make sure you do this across all signage you use. This will work to create a cohesive business appearance that customers and clients will recognise and recall.
#3 Its time to improve the functionality of your signage
Redesigning signage to be less overwhelming for readers is often the best decision you can make for your business signage. It’s common for signage to have too much information crammed in one space, this often has the opposite effect and ends up losing your customers attention.
Focusing on readability and simplicity are two important factors to focus on when redesigning your signage, investigating other signage in your industry can be a great way to determine what works and what doesn't. Often, less is more.
Functionality also includes visibility and size. Business owners tend to re-do their signage as they realise that it’s not visible or is too small and is not having the effect it should. This can be fixed by installing spotlights, adding in backlighting, scaling up your sign or moving its position.
Create new effective signage with Zoo Creative
At Zoo, our expertise lies in creating custom signs using illuminated letters, acrylic displays, illuminated light boxes, vinyl graphics and much more. We work with you from the initial design process all the way to build and installation, elevating your business signage.
