3 Easy Ways to improve your Brand Activation

Tip #1 - Create a strong concept

Before getting stuck into organising your activation, you need to create a strong concept. There are 3 pillars we like to cover when planning the initial concept - your point of difference, compatibility and execution. 

Point of difference - Understanding the importance of differentiation is crucial to creating an effective brand activation. Point out what makes you different from other brands and how it benefits your target audience. Differentiation can come in many forms - whether it's using interactive games, contests, exclusive items or just storytelling - but the most important thing is recognising where you fit within your market space.

Compatibility - Your activation needs to function both logistically and for your company. You need to think about how your idea will look and feel when it comes time to actually execute it. Your goal is not just an impactful design but also functional utility so we suggest talking with experts who can guide you through what to expect when setting up your activation.

Execution- It's important to note that you need to make sure you have the correct means to execute your concept well. It's common for people to get swept away with their ideas and lose track of if they are going to be able to pull it off or not. Often, the simpler ideas are the ones that get executed to a better standard and more efficiently.

Tip #2 - Using promotional merchandise 

When it comes time to plan your brand activation, it's important that you choose promotional merchandise that is going to elevate your brand. Your merchandise needs to be customised and capture the essence of your brand to aid an impactful activation. 

Having good quality promotional merchandise at your event is also important to improve the perception of your brand and ultimately how people feel about your business.

Using creative imagery and clear branding that is easy to identify will help build your brand recognition from your activation. We like to think about including useful, high quality, and useable merchandise so your audience leaves with a positive impression of your brand.

Tip #3 - Use appealing visuals. 

In today's world, visuals have become essential for any successful business. Infographics, pictures, videos, digital displays- these are just some of the ways visual content can be used to reach a wider audience or communicate a message more effectively. People process visual information faster than words and it allows people to connect more deeply with what they see.

Elevate your brand activation with Zoo Creative

At Zoo we created custom-built brand activations taking your concept all the way from the initial design to the build and installation. We bring together your point of difference, visual elements, promotional material and execute the details into one stunning display. Check out some of our work here.