5 tips to create great retail signage that works.

A vital part of any retail store is the signage. It's the first impression you make with your customers and it's often both the first and last thing they see when they leave your store. 

It's important to ensure your signage works to improve your stores brand awareness and functionality of your space.  

Let's dive into 5 different elements that work to improve your retail signage.

Tip #1 -  Your signage is an extension of your brand. 

Give it some personality!

It's important to ensure that your signage is an extension of your brand and slots into your retail space well. While your sign should be informative and easy to understand, it’s also important to ensure that your sign conveys your brand personality effectively!

Tip #2 Keep your signage simple.

Less is more! 

People need to understand your sign in 5 seconds or less. Our graphic designers work to ensure that your signage is easily legible and choose fonts, colours, backgrounds and layouts that focus on vital information. The last thing you want to do is overwhelm your customers with confusing signage and risk losing them.

Tip #3 - Be Specific.

Your signage should reflect your specific brand.

When it comes to signage, you want it to reflect your business, your products and the essence of your brand. This is why it's so crucial for your signage to have a custom look and feel for your business! Your signage should have a personalised touch to target your specific community and reach your marketing goals - using a generic sign is no where near as effective.

Tip #4 - Where is your sign going? 

Have a plan. 

Knowing where to put your signage is more important than often realised. Customers will instinctively look to certain spaces for different types of signage, these are known as “signage standards” and should always be taken into consideration before installing. 

Knowing what your sign is trying to accomplish and who you are targeting are two factors that can help when choosing your sign placement.

For example, promotional signage is best displayed at eye level and should be placed next to the products you are selling or in your window displays. Directional signage may be better placed higher, above eye level for customers to see as they come through. Floor decals are another way directional signage can be used in specific areas to direct the flow of traffic.

Tip #5 - Having a clear goal.

What is the purpose of your sign?

Make sure you are clear on what your signage is setting out to accomplish and that you are using the correct type of sign to achieve this. There is a wide range of signage used in the retail space such as outdoor signage, digital signage, way-finding signs, persuasion signage and so much more - it’s important you choose your type of signage correctly.

We always recommend getting professional help and advice when it comes to choosing your signage and thinking about what may be best for your store.

How we can help with your signage needs.

At Zoo we know that retail signage can either make or break the in-store experience for your consumers. Your signage needs to both achieve its purpose, while also being an effective extension of your brand.

• We work with you from initial concept creation all the way through to build and installation.

• We work to understand your brand, the retail space we are working with and your signage needs. We provide our professional insight and guidance throughout the entire process.